Project 02
AMA Commerce Platform
Large-scale membership and e-commerce system for a national marketing organization.
Role
Web Developer
Year
2022
Tech Stack
Overview
Built and maintained the commerce and membership platform for the American Marketing Association — a large-scale WordPress and WooCommerce system serving thousands of marketers nationwide.
Engineered new features and third-party integrations that boosted revenue by 25% through improved checkout flows, personalised member experiences, and digital product delivery.
Wrote custom PHP extensions to support complex membership workflows, event registrations, and content automation. Deployed and managed scalable AWS infrastructure to ensure reliable performance under traffic spikes.
Applied AI and Machine Learning tooling to automate content workflows and deliver targeted personalisation at scale.
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